I was recently asked to create the visual identity of the Knife for Hire brand for Chef Paul Routhier, who has branched out to offer cooking classes, meal planning, catering and a select line of gourmet food products in Halifax, Nova Scotia.
Knowing Chef Paul is a big Hitchcock fan led me to adopt a Saul Bass style, literally lifting a font from one of Bass’ non-Hitchcock movie title works, The Big Knife, and creating a visual signature at once mine and reminiscent of Bass’ iconic cut-out style. It also ensured a quick turnaround.
I worked with a Squarespace template to help create a website for the company with a bit more pop and a lot more fun than most other private chef/catering business websites.
I created placeholder illustrations for several of the pages and am in the process of integrating “finished” illustrations onto the site.
I was also tasked with creating labels for an initial series of Knife For Hire artisanal food products. Here are the initial logos: